Agenda for all venues:

 9:30

Coffee & Registration

 10:00

Welcome and Introduction by PMP

Session 1:

Leveraging corporate marketing - risks and rewards

Jan Demey, Partner Andersen

Experts in the field are few. Jan is the Partner responsible for Media & Digital Asset Management at Andersen. Jan will outline, at a business level, what to look out for, the risks and the rewards associated with achieving true leverage across multiple channels.

Session 2:

New enabling components - digital assets and knowledge

Tom Blair, Autonomy and Keith Vooght, Mediamine

Autonomy & Mediamine will define the components and characteristics needed to enable an organisation to harness all its marketing materials and corporate knowledge into effective, personalised and controlled marketing power.

Session 3:

GraphicBrain.com – a tale from the real world

Eddy Hagen, VIGC (Flemish Innovationcentre for Graphic Communications)

The services of VIGC rely on easily accessible information. Managing information is a noble cause but how did VIGC achieve the right results? Implementing this kind of service requires not only good software, but also reliable partners.

Along the way an enormous amount was learnt... but the result was so amazing that VIGC decided to open it up to the rest of the world and GraphicBrain.com was born.

12:30

Refreshments and Networking