Registration and Agenda details:

 9:30

Coffee & Registration

10:00

Seminar starts

12:30

Close & Light Refreshments

Speakers

Enabling User-Powered Business

Christopher Fletcher, Vice President and Managing Director, Customer Relationship Management, Aberdeen Group

Chris explains their recent White Paper entitled "The Power of Rules-Driven Processing" and how using this technology can make business processes more flexible, personal and standardised.

The Role of Rules Management Technology in the 21st Century

Jeffrey L. Kilbreth, Vice President of Product Marketing and Product Management Brokat Technologies

Jeffrey will outline how to develop cutting edge applications and the revolutionary benefits it can deliver in the areas of business process management and advanced personalisation.

Cahoot - a case study

David Albiston, Head of Web Development Cahoot, a division of Abbey National plc

David will case study their experience as an early adopter outlining the issues to be overcome, the benefits accrued and the reality of what can be achieved and lessons along the way.