Sponsored by:

Imagine the financial impact of introducing your new, dramatically competitive, service in just a few days instead of months. Consider the loyalty you could create where every individual whether employee, customer or supplier has an intuitive, highly personalised service from your organisation, the savings it could make in employee and supplier costs, and the increase in customer and partner satisfaction and revenues.

Now imagine the scale of the IT services and support traditionally required to achieve this level of service with your existing systems. What if it were possible to achieve this and reduce the level of IT costs, retain your existing systems and still introduce the ability to:

• Put control of e-business policies and procedures directly into decision-makers' hands
• Adapt systems quickly and easily in response to business changes without IT assistance
• Radically change how you develop new complex applications
• Create a value-enhancing, deeply personalised experience not only for customers but also employees, suppliers, and partners

This seminar explores how user-centric systems with advanced rules management technology can revolutionise business flexibility by making business processes automated, personalised, and faster to change.

the opportunity

The Aberdeen Group advises that the rise of the Internet is placing new and intensive demands on enterprises to better understand their customers' behaviours and needs. Doing business across the Internet challenges organisations to ensure that their business practices are implemented consistently across different interaction points/channels with the same or different customers and present a consistent face regardless of the channel the customer decides to use. E-commerce is causing a ripple effect throughout the economy, forcing many organisations to find ways to speed up business processes without sacrificing quality and completeness, regardless of the type of application from purchasing to credit authorisation.

the reality

Most organisations are totally reliant on systems which require specialised IT programming, high maintenance and system down-time. Changes require careful planning, high costs, extended implementation times and high technical involvement. They are simply not geared to today's constantly changing business needs in a challenging, competitive environment.

the future

Continued prosperity for organisations of all sizes will depend on their ability to manage multiple channels of customer contact and personalisation across geographically dispersed enterprises in a pro-active rather than re-active way. The flexibility needed to achieve this requires business people to be able to change the rules governing their processes instantly without the need for armies of programmers.

Agenda

Introduction

Agenda

Skinners' Hall, 12th July

Fax: 0870-169-6688
Tel: 01923-287482
E-mail: conferences@pmp.co.uk

Copyright © 2001 Prime Marketing Publications