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The future of CRM with hindsight - strategy, integration and adaptability
Thursday 14th March 2002, The Belfry, Wishaw, North
Warwickshire
Recent research by vSente suggests that as few as 20% of CRM applications come up to expectation. GartnerGroup claims the success rate in implementations could be just 40% and, even then, it is further suggested that only 68% of these apparently successful implementations remain in use longer than 12 months on average investments of £250,000 to £1m+.
Yet this relatively young area of development has widely acknowledged potential for those who can get it right - retaining customers, gaining customers, competitive advantage, market growth, profitability, to name but a few.
So how do you maximise the benefits of a CRM strategy and its supporting technology?
Fortunately, we now have some history to examine and can learn from the early successes and failures with the benefit of hindsight, namely 20/20 vision.
Facing the Future Fax: 0870 1690681
Facing the Future Tel: 01923 287408
E-mail: facingthefuture@pmp.co.uk
Copyright © 2002 Prime Marketing Publications