Agenda > Register

9:30

Coffee & Registration

10:00

Welcome and introduction by PMP.

Session 1:

Simplifying CRM integration - the business issues

David Morris, Principal Consultant, PricewaterhouseCoopers

David will show how larger companies are benefiting from the latest thinking in CRM system integration. Drawing on the latest research results he will show how smaller companies should be encouraged to make use of EAI technologies.

Session 2:

CRM - Integration components

Shaun Wolfe, President and Chief Operating Officer, WRQ

Sean is a leading proponent of EAI technology and looks in business terms at the technology landscape, introducing terminology and an understanding of the broad components and capabilities available today and in the near future.

Session 3:

Making integration technology work -case study material

Andrew Ross, Director, Logical Strategy

Andrew will chart the experiences and lessons learned over several case studies. He will also highlight the benefits accrued and discuss the key issues to be faced to ensure success!

12:30

Refreshments followed by roundtable discussions with the speakers