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Welcome Address MCA - Lynton Barker,
President of the MCA and Executive Chairman, HEDRA
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"The new shape of the market"
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The UK view and launch of the
Consulting Industry Report
2003/4
Fiona Czerniawska,
Director of the UK Management
Consultancies Association's Think Tank
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presentation
What is happening in the client community in the UK
today? What is working and what is not? How was this reflected in
the UK consulting industry's performance in 2003 and what are the
likely trend going forward? Fiona is the founder and managing director
of Arkimeda, a firm that specialises in researching and consulting
on strategic issues in the consulting and professional services
sector. She is one of the world's leading commentators on the consulting
industry, lecturing on management consulting at several business
schools in Europe and is also Director of the UK MCA's Think Tank.
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Current trends in the US market
Tom Rodenhauser
President, CIS
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This session offers delegates a perspective on consulting
trends in the US market and whether these trends are likely to affect
consultants in the UK. What industry sectors are proving to be the
most successful there and what lines of consultancy services are
generating the most fee income? Tom is the founder and president
of CIS and lead editor of CIS Roundtable. He is a highly regarded
writer on management advisory services and has more than 19 years
experience in consulting services, corporate marketing and development,
and journalism.
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Exchange of views and questions from floor
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Collaborating to help customers win market
share
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Guy's presentation
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Alison's presentation
IBM has invited Guy Swarbrick, Director of
VIA International Ltd, the leading European routes-to-market
consultancy, to share some insights from the work they have
done in the technology sector. He will describe what customers
are looking for in the current market, how providers of
services and products can work together better to meet customers'
needs, and the importance of partnerships and alliances
in winning market share. He will also set out what vendors
are looking for from partners and what partners should be
expecting from vendors.

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The integration opportunity - is it real?
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presentation
CIO's priorities for 2004 are changing. Recent
research shows that there is a new "use what you have" mentality
which has serious implications for consultants and systems
Integrators. In 2004, integration has a higher priority
than new applications. But is Enterprise Application Integration
really the answer? Find out more during this session, as
InterSystems presents new and previously unpublished research
into UK attitudes to EAI software and the consultants and
system integrators which deliver integration solutions.

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Access infrastructure strategy for the
on-demand enterprise
Presentation not available
IAs consultancies and systems integrators
(CSI's) strive to find new innovative ways to meet customers'
business challenges, a unique proposition is emerging to
enable CSI's to add even more value by showing their clients
how to use an Access infrastructure strategy to further
reduce costs, improve security, reduce complexity and increase
business flexibility and agility. Through a series of case
study illustrations understand how an access strategy has
helped businesses release the power of the on-demand enterprise
- today.

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The afternoon programme is openned by prime sponsor IBM adressing the issue:
IBM - Friend or foe?
Jeremy Budd, IBM Global Services Executive
KEYNOTE Sessions resume with "Do consulting brands work?" |
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Branding and reputation of consulting firms
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The importance of the consulting brand
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Professor Robert Worcester
Chairman
MORI
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presentation
What does a consulting brand engender in a client?
What do successful consulting brands mean? Is it possible for a
multi-national consulting firm to have a "meaningful" brand position
or can they only ever hope to create a warm feeling of "trust"?
Are niche consulting firms able to carry off a brand? Professor
Worcester is the founder of MORI and best known pollster in Britain,
and one of the most quoted political analysts in the world.
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Margaret Miller
Business Transformation Director and CIO, Sainsbury's Supermarkets
Ltd
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presentation
How do clients find a consulting firm? What part does
a brand play? When choosing to work with a consulting firm, does
the choice depend on the type of project? Initially at British Airways,
Margaret has worked for Brooke Bond Oxo (now a subsidiary of Unilever)
for 9 years in a range of roles. Then moving into in the finance
sector for 8 years before holding CIO positions for First Choice
Holidays and Dell EMEA. In her current role she has responsibility
for Sainsbury's company wide IT enabled Business Transformation
programme which began in November 2000.
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Exchange of views and questions from floor
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Successful partnering - the key to maximum
return
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presentation
Trudy Norris-Grey, VP of Multi-Channel Sales,
Oracle UK, will talk about Oracle's commitment and success
in partnering and how a competitive position is strengthened
through joint engagement. She will explain how to capitalise
on partnering and how customers benefit through vendor collaboration.
Trudy will give insight into several wins where Oracle and
management consultancies have partnered to provide a high
value solution to customers while delivering maximised return
to both the vendor and partner.

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Making the best choice for your customer's
host IT strategy.
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presentation
There is a lot of interest in IT enabled business
agility and the real benefits on offer. However what about
legacy applications? Are they a road block to success? This
session will examine the business drivers behind two major
host IT strategies - embrace versus replace from a practical,
client's perspective. Using case study illustrations, this
session positions and explores the enormous interest in
Service Oriented Architecture (SOA) today and the advantages
and disadvantages within the context of a chosen business
strategy.
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"Do clients need consultants?"
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The view from the public sector
Peter Rogers
Chief Executive
City of Westminster
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presentation
How can a consulting firm be truly valued by a public
sector organisation? What typical consultant behaviour really misses
the mark? How does the ideal relationship between client and consultant
look and feel? Now nine years at the City of Westminster, the last
five as Chief Executive, Peter has been at the forefront of delivering
improvement in services. Results see Westminster re-establish its
reputation as a council delivering good quality services and continuing
its rapidly improving service through a combination of cultural
change and innovation.
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The view from the private sector
Allan Barr
Director
Barclays Solutions
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presentation
Does a private sector client, as opposed to public
sector, value different qualities in a consulting firm? How do you
come to a decision when selecting a consulting firm? Once engaged,
what are you measuring? Is it the way the consultants deal with
your staff or the dedication to results? What are the winning qualities
of the most valued consultants? Allan Barr has been the Director
of Barclays Solutions, internal management consultancy of the Barclays
Group, for the last five years. His passion and current focus of
expertise is the successful delivery of large scale business change.
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Close and networking drinks reception
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A drinks reception will be held for
all delegates to allow for further networking and discussion
on the findings of the day.
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