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facing the future
ASP a.k.a. Online Rental
- THE FINAL FRONTIER - BUT FOR WHOM?

Thursday 13th July 2000
London Heathrow Marriott Hotel

You probably know how quickly the ASP revolution is happening. The opportunity is already in place to reach entirely new markets faster than ever before . Those markets include whole new customer types, but the pressure from competitors who are already implementing online makes it important to act quickly .

the opportunity

The customers of Application Service Providers get a compelling proposition. Access to the latest applications from any device over any network securely, enabling them to focus on their core business activities.

That's fine for your customers but how does this affect your business as a software supplier?

According to IDC, spending on the services for ASP offerings - best of breed applications such as financial, HR, e-commerce, analytical applications and CRM - has been calculated to grow from $10 million in 1999 to $1.2 billion in 2005.This represents a five-year compound annual growth of 130%.

the reality

Recent research has indicated that 62% of UK software vendors consider ASP to be a medium to TOP priority issue in their company. However, close to 70% have yet to develop go-to-market strategies and implement an online rental offering including : commercial terms and conditions, service level agreements, pricing models, security, response times, sales force readiness, positioning and how to make it profitable.

the future

Service provision will become the major profit contributor and ASP or Online Rental will be a key component in the survival of a software company.

During the 90's specialists such as EDS proved the outsourcing model on a one-to-one basis. Now ASP's are delivering on a one-to-many basis.This will fundamentally change the dynamics of software purchasing and delivery forever.

SPEAKERS & AGENDA

9.30am

Registration & coffee

10.00am

Briefing starts

12.45pm

Close and light refreshments

Session 1: The European ASP Market ~ market readiness, plans and perceptions Neil Ferguson, Director PMP Research	Neil will reveal for the first time the latest findings in this current research study started in March 2000, with over 1,000 interviews and revealing; • Market size, share and growth estimates • Current ASP offerings and segmentation • Demand by country, sector, business activity and size • Business drivers and barriers to adoption • Impact of ASP on existing infrastructures • Key players
Session 2: ASP the future Mark Raphael, Director META Group Consulting UK	Mark will explore the Meta Group's vision and direction for the ASP market over the immediate and foreseeable future. Mark's work with the worlds' leading companies emphasises the alignment of IT and business goals in an effort to deliver real value and strategic advantage. Mark holds a BA degree from Cambridge University and has been with META Group since 1994 and is the Director of META Group UK's consulting practice. Prior to joining the consulting group, he was Program Director in META Group's Open Computing and Server Strategies Service.
Session 3: Living with an ASP offering Dave Cook, Business Development Director, OpenAccounts	Dave Cook's software organisation has recently introduced an ASP offering to the market. They have very kindly agreed to share their experience of bringing this to market, the issues they had to overcome and the results they have found living with an ASP offering.
Session 4: How to make ASP a reality! Paul Webb, Director of Customer Services, ESOFT Global The ASP Vision - what's real what's not David Sidwell, Business Development Director, ESOFT Global Includes a LIVE DEMONSTRATION	Paul will discuss exactly how to formulate all the commercial issues required to bring an ASP offering to market. Contractual terms, pricing models, service agreements, sales readiness and just how to make it profitable. Then, David will cover all the technical issues: security, availability, performance, disaster recovery, access rights and the impact ASP may have on your software.
Question and Answer	Live session with the expert panel of speakers
The sessions will be followed by light refreshments when the opportunity will be provided to network and discuss key issues with your peers.