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facing the facts

E-business in hindsight

BENEFIT FROM OTHERS - ENABLE YOUR E-BUSINESS




Sponsored by ITM




Tuesday July 4th 2000
London Heathrow Marriott Hotel

 

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We know e-business is here to stay. Ready or not, change is not an option. However maximising your level of return on investment is a different matter.

E-business represents a wonderful economic jigsaw puzzle . The recent roller coaster ride seen in the market, clearly signalled the arrival of the next phase of e-business as the complexity of the puzzle is revealed and the rules of sound economics demonstrate they are alive and well and flexing their muscles.

"Dot.coms" have secured huge city investment but the promises made, to-date, have not been delivered. Your e-business investment is probably the most important decision of your business life . Fortunately for traditional businesses, the lessons of the early adopters mean that the financial benefits can now be clearly identified.

Recent research studies have publicly suggested only 3% of British businesses have an e-business strategy and fewer than 30% of businesses even plan to have their first web presence within the next 12 months. Companies with a current web site now predict nearly 25% of profits will be generated via the web in the next 24 months.

How do these developments and statistics affect your business? Does it mean you can relax? - Quite the opposite.

This next phase offers you, and your competitors, the opportunity to capitalise on the jigsaw puzzle of experiences of the early adopters, recovering lost ground and even accelerating away at internet speed. All with the benefit of...

E-business in hindsight
BENEFIT FROM OTHERS - ENABLE YOUR E-BUSINESS


This seminar will identify those pieces of the puzzle - crucial to you. Not only will it identify the key issues but also those that are capable of development, implementation and ongoing support.


the opportunity

Business to business (B2B) e-commerce is already ten times bigger than Business to Consumer (B2C) in the USA, and on track to be $2.7 trillion by 2004.

It is not too late to leapfrog the e-business leaders in your industry.

Companies adopting e-business now will have the opportunity, in one step, to catch up and possibly even overtake the early adopters - re-capturing market share and accelerating away at internet speed, unencumbered by a potentially less flexible, experimental e-business deployment of an early adopter.

the reality

It is widely accepted that fewer than 3% of organisations have seemlessly integrated e-businesses and fewer still are built on sound economic principles.More than 80% of organisations have yet to even commit to the full e-business experience.

The pioneers at the leading edge have paid the way to wisdom in this field. Only now are the practicalities and pitfalls of e-business understood and organisations are now emerging capable of advising customers with the clarity of hindsight and the wisdom of e-business economics.

the future

The challenges surrounding effective deployment of a future proof strategy for e-business are enormous. Organisations will have to embrace enterprise-wide solutions incorporating all aspects from user access, back office integration, infrastructure management, maintenance and continuous improvement.

The challenge will be to find the right resources and guidance to join you on your inevitable journey to an e-business enabled environment with all it's complex components.





SPEAKERS & AGENDA
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9.30am Registration & coffee
10.00am Briefing starts
12.30pm Close and light refreshments
Session 1:

History of the future


Doron Swade, Deputy Director
Science Museum

As Curator of Computing, it was Doron's reconstruction of the Science Museum's Babbage machine first brought him to the attention of the media. His books, papers and many television appearances securely
established his position as a world authority on the history of computing and now he is the Deputy Director of the Science Museum in London.


Session 2:


e-business with hindsight


Philip Walker,
PricewaterhouseCoopers


Philip will explore the lessons learned by the pioneers of e-business in the early phases. Sharing with us examples of successes and failures which have practical and economic lessons we can learn from. Philip will chart the future course of e-business and the opportunity for today's adopters.
Session 3:

Bluewater


Ray Crotty,
C3 Systems


Ray will case study this example of an early adopter. The issues to be overcome, the benefits accrued and the reality of what can be achieved and what simply isn't worth attempting.
Session 4:

Corporate e-business
independence



Gary Cottrell, Chairman
ITM Group


Gary will share his experiences from the customers' view, as the Financial Director of an early adopter, himself, implementing an e-business initiative. He will highlight the issues of finding the right independent
support and identify the critical components necessary to enable the liberation of a true e-business strategy.

Question and Answer Live session with the expert panel of speakers
The sessions will be followed by light refreshments when the opportunity will be provided to network and discuss key issues with your peers.



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