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facing the future
Harnessing e-business

- TRANSFORMING THE COMMERCE CHAIN

Tuesday 5th December 2000, 9.30 -
The Magic Circle, London NW1

Tuesday 5th December 2000, 17.30 -
The Magic Circle, London NW1

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Today , it is a requirement to be a service oriented company as simply having the best product is not enough. How ever the internet will expose weaknesses in service capabilities that were previously hidden behind quality products.

By 2004, GartnerGroup predicts that 90% of enterprises who fail to apply e-business technology and processes will lose their status as preferred suppliers. By 2005, Forrester Research predicts that e-market trading communities will account for 53% of all B2B trade so, to thrive, it is imperative to be ready to compete before then.

Happily it's not all bad news and you still have time to catch the early leaders.

According to Berlcon Technology, at 35%, European growth is now outpacing the US, at 15%, in the use of e-marketplaces and a survey by the National Computing Centre earlier this year in the UK found that fewer than 4% of organisations were involved in B2B e-commerce.

So it is not too late to profit from their experience . Find out how, join us for ...

Harnessing e-business

- TRANSFORMING THE COMMERCE CHAIN

A FREE FAST -TRACK SEMINAR SERIES


the opportunity

Analysts predict an inexorable rise in the use of e-commerce chains. As Forrester Research says "The real driver behind Europe's e-commerce growth will be online business trade, which will account for nearly $1.4 trillion of Europe's total online trade in 2004.These revenues will come from efforts of industry leaders to pull entire sectors online and the emergence of e-marketplaces to facilitate online business trade."

GartnerGroup estimates that in 1999, European revenue from B2B e-commerce reached $31.8 billion. By 2004, revenues will exceed $2.34 trillion, with a global market of over $7.3 trillion.This will represent 7% of the global economy.

Are you equipped to take advantage of this new opportunity?

the reality

Many organisations are still struggling with some fairly major issues:

What is e-business - in terms of the applications available - and how will it change and benefit business functions? How is this technology changing the dynamics of industry, from potential opportunities to competitive threats?

How do organisations set their e-business priorities, in terms of benefits and costs, and how do they get management consensus for the programme? How do organisations make it happen - from technologies to invest in, to required resources and restructuring to make its implementation successful?

This seminar will help you answer these questions.

the future

Are legacy systems really obsolete? Most companies have focused their internet efforts on the front end of the business: selling and customer service. But there are tremendous gains to be made at the back end as well. This typically linear and reactive area can become an agile and dynamic web of relationships that gives a company and its business partners access to all the information they need, whenever and wherever they need it.

To make e-business successful, companies must create an infrastructure that is affordable, flexible and - most important -tolerant of multiple information standards harnessing the best of both their legacy systems and the huge opportunities presented by e-business.


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SPEAKERS & AGENDA
Morning Afternoon
09.30   Registration 17.30
10.00 Welcome and introduction by PMP 18.00
  E-business Riding the Revolution - Robert Heller  
  Building B2B capabilities - Booz•Allen & Hamilton  
  Online trading communities, the way forward - Ariba  
  The case of ABN AMRO - TCA Consulting
B2B in action - Mercator
 
  Questions & Answer session  
12.30pm Refreshments 20.30pm
     

Session 1
E-business - Riding the Revolution
Robert Heller

Author of:
Riding the Revolution - how businesses can and must
transform themselves to win
the e-wars.

His latest book, written with Paul Spenley and published in February 2000, states:

The internet changes everything. Riding the Revolution is a visionary yet pragmatic guide to the killer applications that are transforming individual businesses and whole industries in a kill-or-be-killed world. All companies, large and small, have equal access to the revolutionary global networks and telecom products, and how well they use that technology can mean the difference between expansion and collapse.

Session 2
Building B2B capabilities
Paul Mee
Principal
Booz•Allen & Hamilton



B2B experience exists, so what have we learned? How important is it to ensure
all necessary systems are talking to one another? Is integration a key IT strategy
or is selecting the right vendor more important?

Founded in 1914, Booz•Allen & Hamilton are one of the world's leading international management and technology consulting firms, providing services in strategy, systems, operations and technology to clients in more than 75 countries around the globe. Paul will share their views of the commerce chain and how to take advantage of it.

Session 3
On-line trading communities...the way forward?

John Watton
UK Marketing Director
Ariba

Where have they evolved from, where are they leading to? Why all the hype? With Europe now outpacing the US, how can businesses and consumers benefit from this opportunity and the lessons we've already accrued? John shares some examples of some of the benefits and pitfalls on offer.

Ariba is the world's leading provider of B2B e-commerce platforms. They connect buyers, sellers, e-marketplaces and commerce service providers over the internet.


Session 4
B2B in action

David Field
TCA Consulting
ABN AMRO, a B2C case study presented by TCA Consulting. David will illustrate what the business drivers were behind the initiative, the applications architecture (including the role played by middleware), and the benefits both tactical and strategic.
Charles Saunders
Mercator


Charles will perform a live demonstration of how Mercator's E-business Integration Broker software can integrate disparate systems across the commerce chain.
Refreshments will be available for all delegates, providing an opportunity to discuss the key issues and network with your peers.

Tuesday 5th December 2000, 9.30 - The Magic Circle, London NW1

Tuesday 5th December 2000, 17.30- The Magic Circle, London NW1

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